Google Analytics 4 Tutorial (Part 6) – Tips, Campaign Tracking & Next Steps

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In this video, you’ll learn practical tips to get the most out of Google Analytics 4 (GA4). We’ll cover how to correctly tag your marketing campaigns using the Campaign URL Builder, import key events as conversions into your linked Google Ads account, and use my free Google Analytics checklist to make sure everything is configured correctly. I’ll also share extra resources you can use to continue learning and take your analytics skills even further. This is the sixth lesson in our Google Analytics training series. If you missed the previous lessons, you can find them here: GOOGLE ANALYTICS TUTORIAL SERIES: Lesson 1: Getting Started – https://youtu.be/sVE6AcTdYoE Lesson 2: Check Data, Link Ads & Search Console – https://youtu.be/vbHg59n8mQM Lesson 3: Standard Reports – https://youtu.be/a7Z7VW9abVg Lesson 4: Exploration & Advertising Reports – https://youtu.be/nkysFjsqLCk Lesson 5: Configure Conversions & Audiences – https://youtu.be/d8go8MFk3ls Lesson 6: (That’s this video!) Subscribe for updates: http://www.youtube.com/subscription_center?add_user=lovesdata YOUR EXTRA RESOURCES: ○ Campaign URL Builder – https://ga-dev-tools.google/campaign-url-builder/ ○ Google Analytics Checklist – https://secure.lovesdata.com/flodesk/?id=google-analytics-checklist ○ Google Analytics Help – https://support.google.com/analytics/ ○ Google Analytics Course (paid) – https://www.lovesdata.com/courses/google-analytics-4/ ○ Google Tag Manager tutorial series – https://www.youtube.com/watch?v=tQDdv_WqCgg&list=PL1vNrn711L8SnLqvJ_W0sofsVST7ldXXV ○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/google-tag-manager/ ○ More resources – https://www.lovesdata.com/resources/ JUMP TO A TOPIC: 00:00 Introduction 00:43 Track your marketing with campaign tagging 03:38 Import conversions from GA4 to Google Ads 07:15 Use the Google Analytics checklist 08:20 Learn with the Google Analytics Help Center 09:25 Keep learning with my courses and resources 10:04 Next steps Join our courses: https://www.lovesdata.com/courses/ Subscribe for more: http://www.youtube.com/subscription_center?add_user=lovesdata TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq #GoogleAnalytics #GA4Tutorial #GoogleAnalyticsTutorial #LovesData