Google Analytics 4 Tutorial – Exploration & Advertising Reports (Part 4)

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In this video, you’ll learn how to use the Exploration reports and Advertising reports in Google Analytics 4 (GA4). We’ll explore how to create your own custom reports using Explorations, including free form tables, funnels, and path visualizations, so you can uncover deeper insights into your website’s performance. You’ll also learn how to interpret the Advertising reports to see how your marketing channels work together to drive conversions, and how attribution models affect the way credit is assigned across channels. This is the fourth lesson in our Google Analytics training series. If you missed the previous lessons, you can find them here: GOOGLE ANALYTICS TUTORIAL SERIES: Lesson 1: Getting Started – https://youtu.be/sVE6AcTdYoE Lesson 2: Check Data, Link Ads & Search Console – https://youtu.be/vbHg59n8mQM Lesson 3: Standard Reports – https://youtu.be/a7Z7VW9abVg Lesson 4: (That’s this video!) Subscribe for updates: http://www.youtube.com/subscription_center?add_user=lovesdata YOUR EXTRA RESOURCES: ○ Regular Expressions – https://youtu.be/yTlwG4cdasw ○ Google Analytics Glossary – https://www.lovesdata.com/blog/google-analytics-glossary/ ○ Google Analytics Course (paid) – https://www.lovesdata.com/courses/google-analytics-4/ ○ Google Tag Manager Course (paid) – https://www.lovesdata.com/courses/google-tag-manager/ JUMP TO A TOPIC: 00:00 Introduction 00:45 Exploration reports overview 02:43 Create a custom campaign report 06:14 Build a funnel exploration 09:34 Advertising reports in GA4 14:55 Next steps Join our courses: https://www.lovesdata.com/courses/ Subscribe for more: http://www.youtube.com/subscription_center?add_user=lovesdata TOOLS WE USE AND RECOMMEND: ○ Data connector – https://lovesdata.co/oOWkI ○ Cookie banner – https://lovesdata.co/letON ○ Email platform – https://lovesdata.co/zrLd7 ○ Course platform – https://lovesdata.co/2Zzfq #GoogleAnalytics #GA4Tutorial #GoogleAnalyticsTutorial #LovesData